The art of writing
with ChatGPT

We are running this workshop together with the agency Text: van Laak.

Good texts are a must in digital marketing. In this workshop you will learn how to write concise texts with ChatGPT and other AI tools. Are you worried that the texts might seem artificial? Somehow strange or even interchangeable? – That doesn’t have to be the case if you use the technology correctly. We will show you how to add your personal touch and ensure that every text has a human touch. With targeted prompting you can take your texts to the next level. At the same time, the results always bear your signature.

Is ChatGPT a tool for lazy people? – Definitely not. You need creativity and a feel for language to really get the most out of ChatGPT. It’s also not a bad idea to have a basic understanding of how language models work. Then you can exploit the full potential. And that’s exactly what you’ll learn in our workshop. Valuable tips and tricks for direct implementation in practice are of course included.

You will also learn to unmask typical AI phrases and ensure that your texts do not sound like ChatGPT.

Who is our seminar aimed at?

The workshop is aimed at everyone who wants to quickly produce concise texts and good content and who wants to relieve themselves of the burden with ChatGPT, such as those responsible for texts in the areas of marketing, corporate communications, sales or product management.

You have come to the right place if you frequently write texts for:

• Standardized customer communication
• Social media posts (LinkedIn, Instagram, Facebook)
• Product texts
• Emails
• Website texts
• Concepts and white papers
• and much more.
• Course content
• Basics of language models
• How do language models work and how can they support us when writing?

Prompt strategies for quality texts

Learn the art of prompting in order to precisely control language models and generate individual content. Discover how to design prompts that produce clear, coherent and stylistically appealing texts. Deepen your understanding of different prompt strategies and learn how to gradually improve results through iterative prompting.

Brand language / corporate language

Are there certain language requirements in your company? Do you have a language guide, an established brand language? Or do you at least have a rough idea of ​​how you want to sound? Then we’ll show you how you can have all texts written in the style and tone of ChatGPT in the future so that they fit your brand perfectly. To do this, you need to know a few linguistic basics in order to be able to prompt accordingly or to build a customized GPT. A small excerpt:

• Building blocks of language (word, morpheme, sentence, phrase)
• Requirements for comprehensibility
• Reader-friendly words, sentences, texts
• Precision and incentive in texts
• ChatGPT as an editor
• Find out how you can use ChatGPT as a critical editor who not only corrects mistakes but also suggests stylistic improvements.
• From minimal to great
• We work together on a sample text, starting with a minimalist initial version and developing this step by step into a convincing end product.